How It Works

SeeShell, a social enterprise, connects rural artisans with urban markets. It works by sourcing products from artisans across Bangladesh, providing them with design input and fair prices, and then selling these products through SeeShell retail outlets and online. The process involves design conceptualization, artisan training, quality control, and fair pricing, ensuring ethical and sustainable practices.

Here's a more detailed breakdown:

1. Design and Production:

• SeeShell’s design team conceptualizes seasonal collections.

• These designs are shared with artisans—many of whom are women—for production.

• SeeShell collaborates with independent producers who handle raw material sourcing, production, and artisan training.

• These producers uphold fair trade principles and protect worker rights.

2. Artisan Empowerment:

• SeeShell provides artisans with design guidance and training to enhance their skills and product quality.

• A dedicated foundation plays a key role in offering training and running production centers for artisans.

• SeeShell ensures prompt payment to producers—often on the same day of product delivery—a rare practice in similar businesses.

3. Retail and Distribution:

• SeeShell’s retail outlets in urban areas showcase handcrafted products.

• The online platform (seeshell.com) features a wide selection of products, including clothing, home décor, accessories, and gifts.

• Delivery and store pickup options are available to enhance customer convenience.

4. Ethical and Sustainable Practices:

• SeeShell is committed to fair trade principles and ethical sourcing.

• Social audits are conducted at production units to ensure fair labor practices, safe working environments, and environmental sustainability.

• These audits help producers improve working conditions and management practices.

• SeeShell's operations are centered around empowering women and supporting rural economic development.

• The “My SeeShell Rewards” program offers customers points on purchases, redeemable for discounts and exclusive offers.